The study shows that everything from iPods to smartphones to tablet computers are now a regular part of kids' lives, with kids under 8 averaging two hours a day with all screen media. Among the key findings:
42% of children under 8 years old have a television in their bedroom. Half (52%) of all 0- to 8-year-olds have access to a new mobile device, such as a smartphone, video iPod, or iPad/tablet. More than a third (38%) of children this age have used one of these devices, including 10% of 0-to 1-year-olds, 39% of 2- to 4-year-olds, and more than half (52%) of 5- to 8-year-olds. In a typical day, one in 10 (11%) 0- to 8-year-olds uses a smartphone, video iPod, iPad, or similar device to play games, watch videos, or use other apps. Those who do such activities spend an average of 43 minutes a day doing so. In addition to the traditional digital divide, a new "app gap" has developed, with only 14% of lower-income parents having downloaded new media apps for their kids to use, compared to 47% of upper-income parents.
Clearly, media has become a staple in young kids' daily lives and influences them in ways we don't yet fully understand. But by getting involved in your kid's media life, you can help them create healthy lifelong patterns that will truly make a difference in their lives